Skyrocket Your BFCM Sales: Maximise and Optimize Your Ad Strategy for Success

Planning your Black Friday and Cyber Monday (BFCM) ad strategy can be daunting. With so many options and potential ways to maximize your sales, it's hard to know where to start.

Never fear! In this blog, we'll give you all the tips and tricks you need to create a successful BFCM ad campaign that will help you boost your sales and reach your goals.

So, let's get started!

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What is BFCM?

BFCM, short for Black Friday and Cyber Monday, are two of the highest sales days every year. They usually fall at the end of November and are a key time for businesses to boost their sales.

Over $3.1 million worth of goods were sold per minute on just Shopify stores on BFCM in 2020. So, the competition is fierce, and every eCommerce business wants a piece of the pie.

BFCM is thus especially important for eCommerce businesses, as it's a time when people actively search for deals and discounts online.

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Creating a Successful BFCM Ad Strategy

For ecommerce businesses, it is essential to have a well-thought-out and executed ad strategy in order to make the most of these sales opportunities.

Here are a few key things to keep in mind when creating your BFCM ad strategy:

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1. Plan Ahead and Start Early

Planning and preparation are especially required for BFCM, as there is a lot of competition for consumers' attention and spending during this period.

Start brainstorming your ad strategy and creative well in advance of the actual holidays - at least a month in advance. This will give you time to test different ideas and ensure that your final ads are as effective as possible.

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2. Know Your Audience

Who is your target customer? What are their needs and desires? What kinds of things are they likely to be searching for during BFCM?

Answering these questions will help you create more relevant ads that are likely to be clicked on by your target audience. Think about what kind of products or deals they would be interested in, and make sure your ads are tailored accordingly.

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3. Use Multiple Ad Types

A variety of ad types can be used to promote your products or deals during BFCM. Some of the most popular options include search ads, display ads, and social media ads.

Try using a mix of ad types to reach your audience in different ways. This will help ensure that your message is seen by as many people as possible.

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4. Measure and Optimize Your Campaigns

It is important to track the performance of your BFCM ad campaigns and make adjustments as needed.

Keep an eye on your key metrics and make changes to your campaigns if you do not see the results you want.

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5. Test, Test, Test

Don't forget to test your ads before they go live. This will help you catch any errors and ensure that your ads are looking their best. Schedule time for testing in your planning process, and make sure to test all aspects of your ads, from the copy to the targeting.

By following these tips, you can create a successful BFCM ad strategy that will help you maximize sales and reach your business goals.

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Different Types of BFCM Ads

Here are some of the most popular types of BFCM ads that you can use to boost your sales:

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1. Countdown Timer Ads

Countdown timer ads are some of the most common ad styles you'll see during the BFCM sales. These work to bring a sense of urgency to the ad and make people take action quickly.

For example, you can use a countdown timer that ticks down to the end of the sale season.

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2. Scarcity Ads

Scarcity ads are another way to create a sense of urgency. They focus on the limited quantities of products available, which encourages people to buy before the item sells out.

For example, you might create an ad that says, "Only 5 left in stock!"

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3. Free Shipping Ads

Customers don't like to pay to ship. In fact, 9 out of 10 consumers say free shipping is the number one incentive to shop online. So, it's no surprise that free shipping ads are popular during the BFCM sales.

You can use this data to your advantage and showcase that you're offering free shipping. This can encourage more buyers to hop on and try out your products while also increasing your sales throughout the season.

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4. Discount Ads

Discounts are a great way to drive sales during the BFCM season. Over 60% of shoppers say they're more likely to buy from a retailer if they offer discounts. You can use this to your advantage by creating ads highlighting the discounts you offer.

For example, you might create an ad that says, "Save 20% off your purchase!"

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5. Product Ads

Product ads are a great way to show off the products you have available during the BFCM sales.

You can use these ads to highlight specific products that are on sale or that you think will be popular. This can help you increase sales by getting people interested in the products you have to offer.

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Get Ready to Boost Your BFCM Sales

BFCM can be a great time to boost your sales and grow your business. However, to make the most of it, you must have a well-planned and executed ad strategy.

By setting up conversion tracking, creating a mix of multiple ad campaigns with different objectives, testing different ad creatives and copy, and targeting your ads to specific audiences, you can ensure that your BFCM campaigns are successful.