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Briefly Glood

Briefly Glood #2: The Omicron threat ⚠ What can you do to be prepared?

Welcome to Briefly Glood! Our weekly insights into the current trends and happenings of the e-commerce industry and in the D2C space. We are here to bring you relevant and much-required news, best practices and tips! Find out what's the latest, all under 3 minutes!

April 27, 2022
3
mins read
Briefly Glood #2: The Omicron threat ⚠ What can you do to be prepared?

With cases of the new Omicron variant on the rise globally, the e-commerce sector needs to gear up to meet its challenges, especially those aimed at buttressing its continued and undisturbed operations. The first step that would prove crucial in order to ensure business continuity for business amidst the scare is to ensure the health & safety of your employees, associates, and partners, working to achieve a fully vaccinated workforce and ensure adherence to all norms.

Though it's very early in the process of understanding what's happening with the new variant, in the eventuality of cases spiking and subsequent restrictions on mobility being put in place yet again, businesses should develop contingency plans in the event Omicron becomes a widespread issue. State-mandated health and safety protocols like social distancing or reduced occupancy limits are likely to cause delays and increased expenses. It would be wise to invest in strengthening your warehousing capabilities and logistics networks to secure a smooth supply-chain operation.

On the downside, this time of the year usually sees an increased amount of return of goods due to post-Black Friday buyers’ remorse. Additionally, concerns about the Omicron variant has caused most people to rethink their festive plans. To be on the safer side, you should be proactive and ensure your returns processes are data-driven in order to prepare and manage any sudden influx of returned items.

The pandemic is clearly far from over and there could still be further ramifications for the e-commerce sector on the horizon. While we await more concrete information about the Omicron variant and its reach and impact, take precautionary measures and strategize conservatively to avoid any emergent issues with your business.

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