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Briefly Glood

Briefly Glood #1: BFCM 2021! ⚡ Is your work really done?

Welcome to Briefly Glood! The very first of our weekly insights into the current trends and happenings of the e-commerce industry and in the D2C space. We are here to bring you relevant and much-required news, best practices and tips! Find out what's the latest, all under 3 minutes!

January 20, 2022
3
mins read
Briefly Glood #1: BFCM 2021! ⚡ Is your work really done?

Welcome to Briefly Glood! The very first of our weekly insights into the current trends and happenings of the e-commerce industry and in the D2C space. We are here to bring you relevant and much-required news, best practices and tips! Find out what's the latest, all under 3 minutes!

With BFCM over with, it is now a good time to reflect. Even with a slow economic recovery from the pandemic, this year saw a 23% increase in sales from 2020, with Shopify store owners collectively making $6.3 billion. As an owner yourself, reflect on what worked and what didn't. Your successes and mistakes. This analysis will give you a benchmark for next year’s holiday season and allow you to implement strategies that do more of what worked for your business.

Over the BFCM weekend, you would have experienced an influx of new customers. Most of them probably made their first and only buy with your store. Why does your relationship with them need to end after the holidays? Instead, take steps the maintain and nurture your relationship with your newly acquired customers. Keep them engaged year-round with marketing efforts and retargeting to continue exposing and enticing them with your products or services.

This year, 71% of purchases were made from mobile devices. This is something to keep in mind for future strategies for your stores' marketing or sales. Also, the number of sales generated from seamless social integrations almost tripled since last year. Remember to include such integrations as part of your social media marketing strategy

Once BFCM has passed, the focus usually shifts from finding the best deals to support and experience. Be it sustainability or cross-border shipping, being able to incorporate these into your strategy post the weekend sale is bound to get you noticed. With the right tactics, optimization and strategy, your store still has enough time to have the most lucrative holiday shopping season ever.

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