10 Common E-Commerce Mistakes To Avoid In 2023

eCommerce is a huge business sector, and it's growing at a steady pace. So if you're going to succeed in this industry, you need to know the top mistakes that most companies make when setting up their online store:

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1. Not Being Mobile-Friendly

You may have heard that mobile friendliness is a ranking factor. Well, it's true! If your website isn't mobile-friendly, it'll be harder for customers to find you on the web and will likely cost you sales.

Being mobile-friendly greatly improves the overall eCommerce customer experience. Mobile users are more likely than desktop users to share content with their friends and family on social media platforms like Facebook and Twitter—and this behaviour can help boost engagement rates by 30%.

In fact, according to Google's recent study of eCommerce trends (which we'll get into later), 60% of consumers now prefer shopping from their smartphones over laptops or desktops when searching for products online.

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2. Not Having an App

If you’re not already making an app, get on it. Apps are the present and future of eCommerce—and they’re easier to use than websites. In addition, they're much more secure and can be used on any device (including your phone), even if you don't have internet access!

They can also be used in any location with wireless connectivity, which means that customers will be able to order from your store no matter where they are in the world.

Further, since apps have a better user experience than websites, buyers will feel more comfortable making purchases through them as well.

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3. Not Using Social Proof

Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behaviour for a given situation. It’s also known as “the bandwagon effect” and can be used to persuade customers to buy something.

User experience research has proven the importance of good social proof. Social proof has been around for centuries—we all know that if everyone else is wearing a certain type of shirt, then you should too!

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4. No Chatbot Support

Chatbots are a great way to engage and convert customers. They can be used for customer service, product discovery, and even for sales support.

A chatbot can help you provide better customer service by allowing you to respond directly to customers' questions when they're on your site or app instead of having staff members handle these calls. It also helps with the personalization of your eCommerce store.

Besides, a chatbot can be used as an automated way of helping people find products that they want within your store—and this is particularly useful if there are limited hours between when someone places an order and when it needs to arrive at their house.

Chatbots then send notifications once they've received payment information so that all parties know exactly what's going on (and when).

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5. Avoiding Outbound Marketing

Outbound marketing is a form of advertising in which you reach out to your target audience and generate leads.

This can include cold calling, email, direct mail, social media ads (including Facebook and Instagram), search engine optimization (SEO), pay-per-click (PPC) ads on Google or Bing, etc. These have the potential to drive more traffic and sales than other channels, which is why you mustn’t miss out on such opportunities.

If you already have an app, make sure that it's optimized for e-commerce so that customers can easily buy from your store without leaving the app (and without having to pay extra fees)!

Outbound marketing is a great way to get your brand in front of new customers. It can be the most cost-effective way to reach new customers as well. Not only this, but it's also a powerful conversion optimization strategy to drive more sales.

If you've been looking for an easy way to build relationships with potential customers, outbound marketing may be right up your alley!

It’s all about how Google sees your website, how users interact with it, and what they do once they get there. It’s about creating a strategy that supports all of these things, not just one or two.

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6. Not Building a Community

Building a community is one of the most important parts of an e-commerce business. Without a loyal customer base, you won’t be able to reach your revenue goals or even stay in business for long.

Building a community will also help you avoid common pitfalls like poor product selection and customer service issues that can result from not having enough feedback on what people want from their experience with your brand.

The best way to build a strong online presence is through engaging content, so users have something worth sharing with others. You can do this by offering valuable information.

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7. Not Giving Away Samples

Samples are a great way to introduce your product or service, and they can be especially effective when you're trying to encourage more people to try something new.

When customers receive a sample of your product, they can try it out with no risk attached; if they don't like it, they won't have spent any money on something that isn't working for them.

This gives you valuable information about what makes certain products appealing based on how many people choose not to purchase them after sampling them first—and then using this data in future marketing campaigns as well.

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8. Poor SEO Strategy

SEO is not just about keywords. It’s not just about links. It's not even just about content, although that can be a big part of it.

SEO is a lot more than that. If you want to succeed as an eCommerce business in 2023, a strong SEO strategy is more than fundamental.

The most effective way to avoid eCommerce mistakes is to ensure maximum eCommerce optimization on your website regarding your SEO strategy.

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9. Not Using Video

A video is a powerful tool for selling. It can be used to educate customers about the product, inform them about its uses and benefits, and entertain them as well.

The most important thing to remember when using video in your e-commerce business is not to make it look like you're doing something else—like talking directly into the camera or showing off your face in every shot.

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10. Not Having a Clear Value Proposition

You may know what a value proposition is, but you might not understand how to create one.

A good value proposition is the foundation of your product or service, and it's important to make sure that it's clear, concise, and easy for customers to understand.

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11. Bonus: No Personalization For Customer Experience

Personalization is the key to a successful eCommerce business. It can be achieved through personalized product recommendations, landing pages, emails, and search results, as well as content personalization.

By ensuring that your customers receive personalized service from you in all aspects of their experience with your brand (from discovery to purchase), you'll be able to grow faster than brands that do not take this approach.

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Here is What You Need to Change, Now

The good news is that there are ways to either make these mistakes or avoid them. Here’s what you need to do:

• Have a clear value proposition: This means being able to define exactly what your product or service does for its customers, how it makes their lives better, and why they should buy from you over other competitors. It also helps if this information is easily accessible on your website, so customers don’t have to hunt for it. If possible, provide an explainer video that describes how the product works, so people don't feel like they're getting hosed by something shady (or even just confusing).

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Conclusion

Now that you know how to avoid these common e-commerce mistakes, it is time to build your business around them. Making the best of a well-known eCommerce growth strategy could help expand your business exponentially!

Learn more about how to drive your eCommerce business's growth at Glood.ai