In this blog, we've covered everything you need to know about Black Friday and Cyber Monday (BFCM) advertising, including what BFCM is, why it's important, the different types of ads you can use, and how to measure and optimize your campaigns for success.

Streamlining the shipping process, order fulfilment, and returns is crucial to increasing your company's bottom line during BFCM. Read on to learn about the things you must do to approach the BFCM shopping season like a pro. These tips can enable you to satisfy your customers better and help you increase your profit margins!

Streamlining and restructuring your inventory is crucial to making the most of the BFCM shopping season. Learn more about how to go about this (hint: by organizing your inventory, analyzing the demand surge, increasing the stock of popular items, and overstocking highlighted items) in this blog!

The Average Order Value accurately indicates an eCommerce store's success during BFCM. Increasing the threshold for free shipping, providing bundle deals, and offering market-beating discounts are some of the ways to outsmart your competitors. Learn five proven tips to improve your eCommerce store's AOV during BFCM 2022!

Shopping cart abandonment remains one of the biggest perils of eCommerce. Across industries, the cart abandonment rate runs in double digits. While BFCM is a great opportunity for retailers to earn big bucks, the competition is also fierce. Learn these five tactics to recover abandoned carts this BFCM and stay at the top of your game.

BFCM is a great time to invest in growing customer lifetime value (CLV) by strengthening loyalty programs. Beyond offering deals and discounts, consider these seven strategies to help your brand stand out from the clutter during this year's Black Friday and Cyber Monday rush.

Black Friday Cyber Monday (BFCM) is quickly approaching, and it is time to start thinking about how to generate more business this festive season. This article discusses seven BFCM advertising strategies and tips to help you rake in top dollars and retain customers long after BFCM is over.

Planning your marketing spend is vital to drive sales and optimize spending during BFCM 2022. Things you must do include website load-testing, picking the best shopping providers, and deciding the discounts. Check out the five proven tips shared in this blog to plan your BFCM marketing budget like a pro!

Consumers want to purchase more for less. But poorly conceived product bundles can be bad for business, even if it triggers customer satisfaction. The cut into your margins can result in losses. We have 6 simple but effective product bundle techniques that can elevate the consumer experience and drive sales during this year's Black Friday and Cyber Monday rush.

As a B2B marketer, you know that upselling is one of the most powerful ways to increase revenue and profits. But what happens when your customers aren’t buying even with upsells? In this blog, we'll discuss some common reasons customers don't buy from you and how you can fix such issues.

The time of the year when eCommerce businesses can make the most sales has arrived. In this guide, we discuss six important strategies to boost your sales at this BFCM. Creating landing pages, sending personalized emails, upselling and cross-selling can be game changers this year.

BFCM is a great time for businesses to increase sales and make a lasting impression on shoppers. Implement personalization to stay ahead of your competitors - retain your old customers and get new prospects hooked to your offerings throughout this BFCM with these top-notch onsite and offsite personalization techniques.

This blog lists a few strategies online store owners can implement to turn seasonal shoppers into long-term customers. These practical techniques are easy to implement and will give long-lasting results, helping your brand rise to the top!

If you own an online store or are planning to launch your first store for BFCM this year, check out our list of the best responsive themes for Shopify that you can use to create that stellar online store.

This blog lists a few ways Shopify experts can help you properly set up your online store for BFCM. These key strategies will ensure better conversions and sales for your business. If you are looking for ways to make the most of BFCM, the techniques discussed in this blog can go a long way in helping you hit the sales figures you have in mind.

With Black Friday and Cyber Monday fast approaching, online retailers are gearing up for the horde of online shoppers that flock to eCommerce sites for great deals. Bolster your online store with the power of AI this shopping season and see the difference in your revenue numbers.

In this blog post, we will look at a few strategies business owners can employ to help them increase their sales during this year's BFCM. We will look into some insights from 2021 that could help business owners see an uptick in their sales figures as the old ways of operating no longer apply in a post-COVID world!