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Strategies to Reach More Customers This BFCM: The Shopify Experts Marketplace
This blog lists a few ways Shopify experts can help you properly set up your online store for BFCM. These key strategies will ensure better conversions and sales for your business. If you are looking for ways to make the most of BFCM, the techniques discussed in this blog can go a long way in helping you hit the sales figures you have in mind.
October 27, 2022
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With Black Friday and Cyber Monday almost at our doorsteps, merchants and sellers are looking forward to rebooting the consumer market with fresh sales and figures that could breathe new life into the sector.
The market has been through a dull phase during the last two years as everything went into lockdown and supply chains came to a complete standstill. Moreover, with people deciding to hold on to their money and only spend on absolute essentials, it has hit the entire sector pretty hard.
However, with most of 2022 faring much better than the last two years, the market is again optimistic about consumers shopping in large numbers for the upcoming holiday season.
As a result, everyone from the smallest of business owners to the biggest brands is looking for ways to attract consumers to their online stores to make the best of two of the biggest shopping events of the year.
Looking forward to giving your sales a significant boost this year? Let's look at how you can work with Shopify experts to help you set up shop before BFCM hits! You can ensure customers drop by in large numbers to witness an uptick in your business. Let's dive in.
Ensuring a Proper Store Setup and Design
It’s a no-brainer that setting up your online store properly is the first step towards making your very first sale. If you are a new business owner, or even if you have had a store for many years now, it’s a great idea to get a website audit done and implement the recommendations based on those audits.
Shopify experts can help identify these critical gaps across your online store and suggest methods for setting up the store properly, incorporating design elements that will make it easier to navigate.
This can help close gaps, optimize your store, and get it ready before BFCM. Further, you can address any challenges pertaining to collections and setting up recommended apps for the store, among other aspects that can significantly impact your sales.
Updating your Product Catalogue and Refining Your Search Results
Update your product catalog and make it easier for customers to quickly find what they need. Design and navigation simplicity is the key to ensuring that people can find what they are looking for without having to go through multiple steps.
Shopify experts can help make your online store lightning fast to help customers reach their desired page within a few seconds. This can reduce incidents of dropouts midway by highlighting your most in-demand products and refining your store’s search feature so that it’s user-friendly.
Setting up your Sales Channels
The competition is stiff, and everyone is vying to make the most sales. Having an online store is an absolute must in today’s day and age since people are more comfortable shopping online. However, setting up your sales channels before the BFCM season hits is equally important.
One of the ways to do so is by leveraging platforms like Facebook, Pinterest, Instagram, etc., by setting up a Shopify *‘*Buy Now' **button on your social media pages.
This is perfect even if you have a small but loyal follower base on social media since you can highlight the best products and motivate customers to buy directly from these social media channels.
Getting in touch with a Shopify expert for the proper setup of such channels on your online store can help you leverage the power of social media much better.
Optimizing Your Conversion Rates
Having the right mix of engagement and conversions is critical for any business to survive in a competitive market. So, while you work on engaging with your customers using social media and other communication channels, you also need to focus on moving those conversations to conversions.
Shopify experts can help you set up features such as quick checkout, product recommendations, and loyalty programs to help you get started before BFCM hits and the holiday season rolls in.
However, it’s best to plan and execute these strategies early rather than leaving everything right before the event is about to unfold for maximum gains.
Key Takeaways
BFCM season is when around 68% of consumers are expected to make purchases they have been holding off due to the cost-of-living crisis that has hit the average consumer pretty hard in their pockets.
With most consumers waiting for those big deals and discounts to roll in and to buy things they have been holding off for so long, businesses that are ready for the moment before it arrives are expected to make the best sales this year.
So, if you are really keen on generating and converting more leads for BFCM this year, the right time to get in touch with a Shopify expert and get things ready is NOW!
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