The Ultimate Marketing Guide to Increase Sales This BFCM

BFCM (Black Friday Cyber Monday) is a time of great significance for eCommerce businesses. With the holiday season just around the corner, it's a good time to look at how to make the most of this opportunity and increase your sales.

Last year, customers spent nearly $9 billion on Black Friday shopping. In the US alone, Cyber Monday sales accounted for $10.7 billion in the same year. As more consumers turn to online shopping, these figures will only improve in 2022 and beyond.

BFCM is an incredible time for eCommerce businesses to capture new customers and skyrocket their sales. This article explains how to increase eCommerce sales for this BFCM with the help of six actionable strategies.

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1. Double Down on Social Media Campaigns

As an eCommerce business, you are perhaps already leveraging social media marketing to increase sales. If not, BFCM is the best time to begin. If you are already selling on multiple social media channels, identify the most profitable platforms for your business.

Social media is the most convenient way to reach potential shoppers, be it on TikTok, Facebook, Instagram, or Snapchat. Run special BFCM campaigns on the most lucrative channels to attract buyers and inflate sales.

The following tips will help:

• Collaborate with macro and micro-influencers to promote your products
• Use BFCM hashtags in your campaigns
• Run Facebook ads to drive conversion rates
• Leverage user-generated content for social proof
• Try and respond to people's messages and comments
• Make sure your eCommerce website is integrated with social media platforms

Research suggests that BFCM sales generated by social media integrations nearly tripled in 2021 compared to 2020. That statistic alone is a testament to the power of social media in boosting BFCM sales.

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2. Send Personalized Emails

Who doesn't love receiving a personalized email? There are a variety of benefits of sending personalized emails before and during BFCM:

• Personalized emails show that you care
• They increase customer engagement and improve customer experience
• Personalized emails help your eCommerce business stand out from the crowd
• Customers are more likely to trust and buy from brands that send personalized emails

In fact, research confirms that 80% of customers conduct business with brands that offer personalized experiences. Email marketing is one of the best ways to get your products in front of a large number of people during BFCM.

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3. Streamline Your Order Fulfillment Process

Order fulfilment during the busiest month of the year has never been easier.

Ponder upon these questions:

• Are you prepared for a large volume of orders?
• Is your warehouse organized to make order fulfilment easier?
• Do you have enough inventory to fulfil the influx of orders during BFCM?
• Have you resolved the bottlenecks, if any, in your fulfilment process?

The last thing you want is for your customers to receive delayed orders. Such an unfavourable experience is enough to turn them away, never to return. Sure, the goal is to boost sales during BFCM, but the bigger goal should be to retain those customers long after BFCM ends.

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4. Retarget Lost Customers

Retargeting is a great way to increase sales during BFCM. There are many different ways to retarget your audience, but one of the most effective is through a Facebook Pixel.

Facebook Pixels enable you to create custom audiences based on specific actions your website visitors have taken, such as viewing a product page, adding a product to their cart, or signing up for your email newsletter.

Facebook Pixels are also a great way to target people who have visited your website but did not make a purchase (or take any action on your site).

Why is the retargeting strategy so crucial? Because it’s easier to convert someone who is interested in your product than to convert a new customer. As a matter of fact, the retargeting strategy can help reduce your cart abandonment rate by 6.5% and boost sales by as much as 20%.

Listed below are a few retargeting tactics:

• Send enticing deals to people who are most likely to convert
• Use social media ads and personalized emails after cart abandonment
• Include special offers and discounts to convert lost customers and increase sales

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5. Create Landing Pages for BFCM

One of the best ways to get a jump on your competitors is to create landing pages for BFCM. Well-designed landing pages with clear call-to-actions (CTAs) will entice customers to buy the specific products you are promoting.

Although you may be getting great website traffic, customers may feel overwhelmed by the number of choices or may even feel distracted by fully-priced products. Landing pages thus help you sell discounted products on BFCM.

Moreover, it’s best to customize your landing pages to reflect the BFCM theme.

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6. Upsell and Cross-sell

The best way to increase sales on BFCM is to boost the average order value (AOV). How do you encourage customers to increase their AOV?

The answer is simple – through upselling and cross-selling product recommendation strategies.

The best way to cross-sell in eCommerce is to offer customers a selection of products they might be interested in. For example, if someone has purchased a pricey pair of shoes, you might offer them a matching belt or purse. This is a great way to ensure that customers get the most out of their purchases.

On the other hand, upselling is a technique that retailers use to increase the likelihood of customers purchasing a higher version of the product they are currently viewing.

If you are still not convinced, the following statistics may help:

• Cross-selling can increase your sales by 20% and your profits by 30%
• On average, upselling boosts eCommerce revenue by 10-30%

Cross-selling and upselling are thus incredible ways to make a profit on Black Friday and Cyber Monday.

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Takeaway

Black Friday and Cyber Monday are just around the corner. The strategies discussed in this article shall help you boost sales and make big money this year.

Focus on social media campaigns, personalized emails, retargeting, creating landing pages, streamlining order fulfillment, upselling and cross-selling to achieve your biggest sales yet this festive season!