How to Stand Out from the Rest This BFCM Using Personalization

Various sales keep happening throughout the year, but no other sale period comes close to Black Friday and Cyber Monday.

Millions of shoppers wait for this sale to get their hands on products that have been on their wishlist for months. Black Friday and Cyber Monday, also called BFCM, is the time for brands across the globe to lure their prospects into buying their products with big discounts, offers, and promotional emails.

While promotional strategies are pretty much the same for most brands, the competition is tough. To make your brand stand out, utilizing the right BFCM strategies is not enough – you also need to focus on improving the personalization options for your prospects.

That said, let’s learn more about how personalization can make your brand more appealing to shoppers during BFCM.

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Importance of Personalization for Businesses

Personalization is the act of tailoring experiences or communications depending on the information a business has received and learned about a shopper.

It’s pretty much the same as tailoring clothes for someone, except, in this case, the business tailors experiences or communications for prospects so that they have an enhanced shopping experience online.

Here are some of the main experiences that businesses can personalize online:

• Websites
• Emails
• Online ads
• Mobile apps
• Web apps

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7 Personalization Strategies to Implement During BFCM to Grow Sales

As previously discussed, BFCM is a great opportunity to increase sales and boost business growth. However, the opportunity is given to everyone, and that’s what creates cut-throat competition among businesses.

To rise above all your competitors, you must put some extra effort and focus into making relevant customer experiences that will keep them coming back to you.

Personalization has made its way into all kinds of businesses and has a bright future as it has exceeded the expectations of shoppers from businesses. Here are seven personalization strategies you must implement in your business during the BFCM.

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1. Create Personalized Landing Pages for Your Website

Your website’s landing page is crucial for creating an impression on visitors. Ensure you modify your business website’s landing page before the BFCM sale begins.

This is a must for all kinds of sales—displaying the offers on the landing page makes visitors stay on your website longer to check out all the discounts and offers. Follow these tips to make an impressive landing page for your website:

• To capture mass attention, keep your headline short yet compelling.
• To display the unique selling propositions, use bullet points.
• Keep the landing page clean, and avoid using links that are not very necessary.
• Include some CTAs to get your website visitors to click on them.
• Display some testimonials, media mentions, and awards to foster trust among visitors.

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2. Offer Personalized Product Recommendations

Gone are the days when marketers and businesspeople had to keep guessing what their prospects wanted.

Now, you can monitor your visitors and keep track of their actions to understand what they are in search of. Use the received information to offer personalized product recommendations.

Scrolling through long catalogs just to find a suitable product is a lot of hassle, especially during sales when one has to make quick purchase decisions before stock runs out or the offer gets over.

Personalized product recommendations will be a huge game changer for both your business and the shoppers. They will help them find exactly the product they need with the discounts they want without having to browse around your business website.

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3. Email Your Customers Personalized Offers

Your job does not end after a website visitor becomes your customer. You can do so much more to keep impressing your customers, and email marketing is one such thing.

Email marketing is an inexpensive way of promoting your business and has a huge impact on customers.

Once you have the details of your customer and their permission to send updates via emails, get in touch with them and offer discounts and special savings each time they buy something.

Send them updates about the ‘deal of the day’ to make them check out your website regularly. Make sure to add clickable images while promoting specific products so that customers can check them quickly.

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4. Give Conditional Discounts

Every shopper loves discounts on their favorite products, but no business wants to sell products at a loss. To manage this, make sure that your sales ads are conditional.

For instance, if a shopper wants to avail of a specific discount on a product, they have to purchase three units of the same.

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5. Set Personalized VIP Discounts

All customers would appreciate special care from a business they shop from, and it’s a great way to keep them loyal. For long-term or VIP customers, offer special discounts that are not applicable to other shoppers.

Send them updates about these special offers and include additional gifts with their purchases. This will not only please your loyal customers but also entice other shoppers to shop at your store to take advantage of those benefits.

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6. Personalize the ‘Error 404’ Pages

Due to heavy traffic, it’s very common for business websites to get an ‘Error 404’ page once in a while. This is not the end of the world—things can be handled very smartly with just a small alteration.

While it’s not possible to avoid getting the ‘Error 404’ page, it’s possible to modify the page. Design the ‘Error 404’ with appealing graphics and animations. Most importantly, include some creative text that will be less annoying and increase the chances of your website visitors returning after a while.

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7. Save the Best Sales Deals for the Last Minute

It’s the last-minute sales deals that attract the most shoppers online.

No rule says that you have to end the sale on Cyber Monday; for the benefit of the shoppers, you can always be kind enough to extend the sale a bit more. Plus, this one move will put you ahead of all your competitors.

However, ensure that the sale extension is also strategic so that you don’t lose out on profits.

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Conclusion

A lot of thought and effort goes into making the four days of BFCM a success. While some parts are hard to take care of, using the latest technology will never fail you.

To include AI-enhanced marketing tools to personalize and improve your customers’ shopping experience online, use Glood.ai. Implementation of the right tools and the strategies mentioned above will ensure the definite success of your business during BFCM.