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4 Ways to Create Shopify Landing Pages that Convert

Landing pages are the first thing that your customers see when they decide to get to know more about your brand. Make no mistake – a bad landing page design is going to drive these customers away. Here we discuss the importance of creating good landing pages and how you can leverage 4 important aspects to create them that are genuinely conversion-friendly.

May 23, 2022
5
mins read
4 Ways to Create Shopify Landing Pages that Convert

Landing pages are the first thing that your customers see when they decide to get to know more about your brand. Make no mistake – a bad landing page design is going to drive these customers away. Pouring money into bringing traffic on a sloppy landing page is going to generate a poor ROI, and in addition, is going to mess up your customers' first impression of you.

There are ways to create a landing page that is so effective, that it drives the customers to know more and more about your company, eventually helping them move forward into your sales funnel. Each landing page must have an objective, a message, and a call to action that your customer is able to see when they first visit it.

A few compelling elements that help you build an effective Shopify landing page, you will be surprised to know, are one of the most basic components of human interaction, like the sentiment. Product landing pages often glorify the product but miss the entire point of establishing relatability, which costs the company valuable conversions.

Let's now discuss the importance of creating good landing pages and how you can leverage the 4 important aspects to create a Shopify landing page that is genuinely conversion-friendly.

What are Product Landing Pages, and Why are They so Important?

A product landing page is typically the first step your consumer voluntarily takes towards your brand into the sales funnel. This is where the entire story of conversions begins. With that in mind, your Shopify landing pages need to nail the brief spot on so that the consumer stays engaged and moves further into the sales funnel.

A product landing page needs to showcase just the right amount of information and incentive to the visitor so that it's easy for them to make a choice. There is a phenomenon called the Paradox of Choice, which establishes that a wider range of choices presented to consumers makes them averse to taking any action, which, for your landing page and business, is counterproductive.

In order to present the consumers with precise, actionable information that guides instead of confuses, an effective landing page can be created. A landing page can have many purposes:

  • You may want your consumer to move directly to the main webpage
  • You may want the user to initiate a subscription
  • Your target may be to get the user to sign up for an offer or simply get a discount

Whatever the purpose your product landing page serves, there are specific ways to design it that make the objective stand out and the direction clear to the visitors. Let's now discuss the 4 ways you can build a great Shopify landing page.

4 Great Ways to Build a Product Landing Page That Converts

One really effective way to boost conversions on your Shopify landing pages is to communicate to the consumers what they're looking at and why they came to the page in the first place. Sales start with a clear objective and effective communication, which is what landing pages aim to achieve as the first touchpoint for consumers.

There are 4 distinct types of designs for landing pages:

  • Promotional landing pages for seasonal or special products
  • Pages built using Shopify page templates
  • Landing pages created using the Shopify page builder
  • Landing pages created using third party builders

Whatever method you choose, it's important to create the shortest route possible for the customers to get to their carts. Let's discuss these methods in detail.

1. Product Collections as Shopify Landing Pages

There is a definite advantage in displaying your best products on the landing page itself. One, it helps your consumers see right off the bat what your brand is selling. Two, it really shortens the distance to cart the item. Their decision-making is aided by the fact that everything they need to know about the product is already right there, without them having to navigate any further.

The best part about creating Shopify landing pages with product collections is that they can be set up in three simple steps:

  • Navigate to "Menu" from your dashboard and go to "Products." Select "Collections". Now you can proceed to manually add products to this collection or select a category from where the matching products will be automatically selected.
  • The next step constitutes providing an identity for this page. Do your SEO research well, and select a URL that is SEO friendly and also easy for your users to remember. The keywords used here should be the same as used in your online advertisement campaigns.
  • In the third step, set up the widgets, pop-ups, buttons, and banners to correspond with your paid ad campaigns. Ascertain that your website is tracking the data.

2. Landing Pages Based on Shopify Page Templates

Templates enable you to customize your Shopify themes further, enabling you to really tailor a good consumer experience on your website. With that said, it is a little complicated to build a landing page using Shopify page templates. Creating custom templates does enable you to build landing pages that resonate with your brand and the objectives of building the page.

Today, most themes on popular platforms like Shopify and WordPress are sectioned: meaning that their content is contained in "sections" that can be edited exclusively, without having to disturb other elements on the theme. On the other hand, creating a non-sectioned landing page would result in a long page with continuous content.

To get started, let's learn how to create a sectioned Shopify page template.

  • Start off with selecting a theme for your Shopify landing page. Add a new template to this page using the templates directory and start editing the template. This involves working with the .liquid file, which requires knowledge of HTML.
  • Sections can be edited using the Liquid tag for the concerned section. Using HTML, you can apply the modifications to any section you wish and save the file.
  • Once your edits are done, you can save the template. It is now ready to be included on your landing page.

3. Using Landing Page Builders

The Shopify app store features many landing page builders that help you create great designs for your landing pages. These page builders consist of hundreds of webpage elements that you can choose from to customize your landing pages. Some of the most popular Shopify landing page builders are listed below:

PageFly

This landing page builder has great functionality and enables you to build a variety of custom pages like About Us, Coming Soon pages, landing pages, pricing and collections pages, blogs and FAQ pages, and much more. PageFly is recommended for artists, the beauty industry, fashion and fitness, etc.

There's a free version available with the basic functionalities and subscription-based usage for more options.

GemPages

This landing page builder is highly flexible as it is compatible with all themes on Shopify. The customization interface is highly user-friendly, with a drag and drop design mode that many users love. Coding isn't required to customize your landing page – but if you wish to, you can change the code as well.

This page builder is available on a 10-day free trial, post which there is a subscription option to keep using its features. All the pages built on the free version can be retained.

4. Using Third-Party Landing Page Builders

Third-party landing page builders offer more versatility, customizability, and flexibility in creating landing pages for your Shopify store. They are easily embeddable using Shopify's "Buy" button that you can create on the dashboard. Through this button, any webpage can be attached to your store.

With that said, third-party page builders really do come with frills. One, they are costlier than your Shopify apps, which do the job well anyway. Second, with third-party page builders, you may need to do some extra work to keep track of the metrics being tracked, whether or not customer activity is being recorded, etc.

Some of the best known third-party landing page builders are listed below:

  • Unbounce
  • LeadPages
  • Wix

Third-party landing page builders do offer more flexibility but may not be cost-effective for small and medium businesses. It all depends on the kind of customizations and trackability you need and the budget you have for creating a landing page.

How to Boost Sales Using Product Landing Pages

Product landing pages are a great way to tell your customers about the hottest deals and offers they can avail of. Here are a few tweaks you can make to your Shopify landing pages to make them more conversion-friendly and lucrative.

  • Leveraging landing pages to qualify leads. Ultimately, conversion depends on the quality of the leads coming into your sales funnel. If the number of leads is high, but they aren't qualified, chances are that there won't be much change noticeable in conversions. Landing pages can act as filters that bounce the cold leads back and funnel in the warmer ones.
  • Building trust with the customers from the get-go. It is of extreme importance that your landing page conveys something about the brand and its commitment to the customers through the landing page. It could be any little piece of information, like a backstory or thinking process of the founders – it basically acts to build trust with customers.
  • Bring in a confirmation page. If your landing page is seeking sign-ups, then create a confirmation page that the landing page will redirect your consumers to when the action is complete. It will serve to tell them that the sing-up was complete and what they can do next on the website.

In Conclusion

Landing pages, when created well and utilized smartly, can generate a lot of quality leads and send them straight into your sales funnel. The key lies in building a landing page with all the right elements and calls to action that guide your consumers in the right direction.

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