Your online storefront enables you to directly connect with your existing as well as potential customers. That being the case, is your existing storefront properly optimized? Read this article to know and learn how you can perfect it to generate more sales!
An online storefront establishes a direct source of contact between a brand and its customers. A customer will either make a purchase or leave your Shopify store. Hence, understandably you would want to focus on optimizing your Shopify storefront to attract customers and encourage them to make a purchase. However, before you rush to try out all the sales optimization methods available, consider the following discussed 6 effective tactics to build an impeccable Shopify storefront.
Before jumping into the tactics for optimizing your online storefront, let us learn about the key features that an optimized storefront maintains:
Usage of quality images
An optimized Shopify storefront showcases product images that have images of at least 1000 x1000 pixels dimensions. All images have white backgrounds covering around 85% of the total frame.
Inclusion of short video clips
Autoplay videos is an effective tool that an optimized Shopify storefront has. These videos are generally of a duration of less than 20 seconds and repeat without playing audio.
Structure of the site
An effective online storefront optimization includes a well-organized site structure. It is critically important for providing a better user experience and search engine success. This feature of the Shopify storefront enables easier site navigation for customers. For example, Homepage - Category Page - Sub-Category Page - Product Page.
The basic feature of an optimized online storefront is the improved speed of the website. This feature allows the website pages to load at a faster rate.
Increased order values
A properly optimized Shopify storefront utilizes various tactics to boost customer order values. For example, enabling an easier gifting process. It is one of the best ways to increase sales. The feature showcases custom Shopify themes that can enable gift wrap options at the checkout pages. Here, you can also leverage the different personalized product recommendations to boost the order value further.
The above-mentioned features of an optimized Shopify storefront helps a brand to generate more sales. Therefore, if your current storefront lacks these features, then its time reconsidered the existing structure of your online storefront.
If you want to generate more sales with the help of your Shopify storefront, you need to carry out some improvisations. Let us explore 6 effective ways to make your storefront better and increase sales revenue.
1. Build a responsive website
The majority of store searches come from mobile devices. It simply implies that people are shopping using their smartphones or other devices more commonly than desktop settings. Hence, making your website responsive becomes of utmost importance for your brand.
A responsive website fits itself across different device screens so consumers can view your online store comfortably. In fact, 40% of users may turn to another shopping website if they have a bad mobile website viewing experience. Also, when your brand becomes accessible to a larger audience, chances of greater sales become high.
2. Maintain active interaction with customers throughout their buying journey
While building your Shopify storefront, always prioritize the needs of your customers at different stages of their buying journey. Actively communicating with them throughout the period they are browsing your store will enable you to solve their issues in real-time. For instance, for the customers who are at the awareness stage, you can focus on certain aspects of your online storefront that can grow their interest in your brand.
Here's how you can ensure that all the information available on your website is relevant and up-to-date:
Moving ahead, once a visitor becomes your customer after purchasing any product from your brand, you need to focus on retaining them. To achieve this, you can follow the below-given tactics:
3. Product page optimization
Your Shopify storefront should showcase well-optimized product pages. These pages are an important aspect of increasing the effectiveness of e-commerce brands. You need to focus on producing a product list that has a greater potential for conversion and ranking well in search engines. To enable this, you need to include the following components:
4. Focus on providing excellent customer service
Ensure your online storefront is customer-centric. Provide different methods through which your customers can connect with you at their convenience. For example, be available through various communication channels, including email, chat boxes, phone calls, etc.
Also, make sure to respond to your customers' queries as soon as possible. You can implement an automatic confirmation email that acknowledges your customers’ queries. Further, provide them with an approximate timeline by when you can address their issue. It reduces the chances of your customers canceling the order due to their apprehension of whether your brand is trustworthy and responsive to address their issues.
5. Using targeted keywords
Over the years, in the space of e-commerce business, the importance of using targeted keywords has only been increasing. Keywords are crucial because they perfectly satisfy a customer's intent of searching certain information on the internet. Hence, to optimize your website's content with targeted keywords, you need to use a few effective tools.
Some of the popular tools for keyword search available in the market are SEMrush, Ahrefs, and others. Aside from this, also focus on optimizing your meta descriptions, adding alt text under images. Find out how online users are searching for certain items using specific key phrases. After this, include these terms on the product pages, landing pages, and other website content pages.
6. SEO best practices
When you perform SEO best practices, you are optimizing your Shopify storefront in the best way possible. Search Engine Optimization increases the visibility of your website and other relevant content to search engines. When you regularly use SEO tactics in your content, the chances of Google pushing up your website's rank in its top results will increase. Hence, whenever a customer searches for a service or item using relevant keywords, your brand will turn up as one of the top results, automatically boosting your chances of conversion. As per a study by Ignite Visibility, the websites that show up at the top of the search engine results maintain up to a 20.5% of click-through rate.
Customer storefront represents the headless commerce model, an architecture with independent backend and frontend. E-Commerce brands can utilize the Shopify frontend app as the commerce engine for building their independent storefront experiences.
When you are creating a custom storefront, you are opening a new channel for your brand to connect with your customers. However, you will be the sole controller of the design, build, and management of the channel, "the frontend."
Custom storefront makes use of commerce capabilities and data from Shopify, "the backend." The data usually includes information about customers, collections, and products. On the other hand, commerce capabilities refer to international pricing, cart, and checkout information. With the Shopify storefront app solution, you get flexibility regarding your website's development framework and frontend tech stack.
One of the popular Shopify storefront examples includes Luxy Hair. The brand provides a fantastic shopping experience to its customers. Once a visitor enters their site, two call-to-action notifications show up. One of them takes the visitors to robust product collections of the brand. On the other hand, the second CTA helps them to choose the best product for themselves supported by an effective survey.
The first step to gaining more e-commerce conversion is becoming visible to a broader audience. You might be selling the most robust quality products or services in the market. Still, if your online storefront is not properly optimized, your customers will not even notice you. Hence, make sure to focus on optimizing your Shopify storefront and attracting all your targeted audience for greater revenue.