One product Shopify stores are on the rise in the e-commerce industry. More and more entrepreneurs are focusing more on customers’ needs or figuring out an untapped niche instead of offering a plethora of products in all sorts of categories. Use this article to learn everything you need to know to get started with your own brand!
The concept that one product Shopify stores essentially run on is the glory of a single product that overshadows all competition and draws attention to the highlights of that one single product. Think of the footwear brand, Crocs. What comes to mind? Crocs started by actively marketing their one and only product – their iconic clogs – and based their entire business on perfecting the sales of this product.
In fact, their clogs weren't just any footwear. They stemmed from a basic need for great boat shoes, and long research ensued to create a pair of footwear that was durable, sturdy, and suitable to wear in watery, wet places. At every step, the creators of these clogs were personally using the product and actively seeking public feedback as well. With such depth in the development of a product, half the work for creating a one-product-based campaign was already done.
So, here's the thing about creating one-product Shopify stores: you need a product that
Building a stately empire on the foundations of a single product needs thorough inputs, not just in research and choice of product, but also in public feedback and personal endorsement. Let's understand the various aspects involved in creating one-product Shopify stores.
As is in the name, a one-product Shopify store is an e-commerce website built around a single product, showcasing its full value by dedicating an entire website to it**. One-product Shopify store themes** make it possible to build such a website.
One great example of such website and marketing can be attributed to Slurp Laboratories. This Korean skincare brand took to the next level while marketing its skincare formula, Niacin, as it was launched worldwide as the only product that the company sold. Their entire website focused on how the product worked, what ingredients were used in creating it, how each of these ingredients targeted a particular type of skin damage, what other users were saying about it, and how you could pre-order a bottle for yourself.
In addition, they put in place a robust feedback and helpline system to create a seamless customer experience. Slurp Labs was actively telling the world that it embraced its products before its customers did and had nothing to hide because it had confidence in Niacin.
When there's just a single product to sell, you have to make every element, every aspect of your one product Shopify store revolve around it. This is the key to creating a good one-product Shopify store.
Let's understand the type of products that a one-product Shopify store is suitable for.
If you do it right, you can succeed in selling any kind of item on a one-product Shopify store. However, there are a few boxes that your product tick checks before it can hit the shelves. Let's see what they are.
Is Your Product Unique?
What value is your product offering to the consumers that run-of-the-mill products aren't? Since there's no variety on your single product website, there has to be an unmatched quality that your consumers cannot find elsewhere.
Is Your Margin Enough?
If you're going to be selling a single product, it had better be profitable. For all the product development that went into it, a pricing strategy should already be in place that puts it into the friendly list for your target audience while still getting you the returns you're hoping for.
Is Your Product Competitive Enough?
It's important that your consumers see the value in going for your product rather than your competitors'. There has to be a value proposition that puts your product ahead of the competition – for example, today, in the cosmetics industry, organic and sustainable products are in vogue.
In the end, it's about creating one product that breaks all the norms and outshines every other solution in the niche. Building a one-product Shopify store around such an item then becomes easier.
While you do have a great product to sell, certain consequences come with doing this that may not be as desirable. Let's now look at some pros and cons of selling a single product.
Pros
Cons
There's a lot of meditation that goes into selecting the one product that will get the trophy for your brand. Let's take this step by step.
Step One: The What and How
The first step always constitutes looking for a product to sell. You either already have the product researched and developed and are looking to create a website for it, or you wish to go into the single-product mode to launch a new brand. Consider the following points:
Step Two: Creating a Brand
It's important for your brand to embody everything that your target audience expects from your product. Consider the earlier example of Slurp Laboratories and Niacin. Their brand colour is translucent – almost transparent – much like the product. This goes to show they have nothing to hide. This is the one thing that users need in their skincare regime – to have no hidden ingredients in their products and for the brand to embrace the product wholeheartedly as well. Consider the following tips:
When you're done creating a brand, it's time to build your one-product Shopify store.
Step Three: Build a One-Product Shopify Store
You can start building your store by following the tips mentioned below:
There's one important thing that you need to remember, though: all great brands, in their early years, started off as one-product brands. Even though websites weren't a thing back then, they did utilize effective marketing in other ways to ensure they had profitability. Following are some brands (that have now expanded and offer multiple products today):
From here, it's up to you to create strong foundations and expand into becoming an empire.
It's difficult to start a one-product Shopify store when you don't know what you want to sell or the kind of brand you want to create. However, with dedicated research and creative innovation, it is possible.