When is the Right Time to Upgrade from Shopify to Shopify Plus?

The growth of e-commerce is surging at a rapid pace, and there is no sign of it slowing down anytime soon. In fact, experts estimate that the volume of online shoppers will reach up to 300 million in the US alone. It implies that the percentage of global online shoppers in the coming years will be astronomical. So why not upgrade your online store to match the continuously evolving e-commerce industry? If you have a Shopify store, then you have already taken a step in the right direction, but looking at the increasing consumer demand, maybe it's time to upgrade to Shopify Plus. Explore the changes you will experience with your Shopify store while moving to Shopify Plus and why you should make this upgrade.

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What does Shopify Plus offer?

Undoubtedly, Shopify is a fantastic e-commerce platform for online businesses. It offers almost all the essential tools to launch a successful e-commerce store. However, if your business is growing consistently, then you might discover some limitations in the Shopify store, which isn't flexible for your growing needs. If you are in such a situation, you should definitely consider shifting your online store from Shopify to Shopify Plus.

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The latest upgrade is specifically designed to provide better scalable solutions for businesses that are already at their peak of sales. Moving to Shopify Plus can take your business to the next level of success. Where free and paid themes by Shopify work great for launching your e-commerce business, you can take advantage of Shopify Plus custom-built themes to express the uniqueness of your brand to your site visitors.

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Moreover, Shopify Plus connects you with numerous talented platform partners to make your online store flawless. One such platform of great value is Glood.AI, a personalization and marketing platform. As a modern e-marketer, you must have an understanding of how personalization has become important for businesses. In fact, over 80% of online consumers like to engage with brands that offer personalized purchasing experiences.

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The following unique features and characteristics of Shopify Plus will help you to decide for yourself whether to move to Shopify Plus or not:

1. Multiple-Currency:

It is the newest addition to the features of Shopify Plus that aims to allow e-marketers to carry out their business with multiple currencies. Now, you can display your products to your international consumer without the barrier of displaying only the default checkout currency, aiding in your business growth.

However, there is no provision to automatically display multi-language at the storefront; instead, it displays the stores' default language only. This can be inconvenient for international e-marketers but, we might see the implementation of multi-language soon in Shopify Plus as per the announcement made by the brand itself. Currently, Shopify Plus users clone their online stores, each for different languages. The platform allows its customers to create up to 9 different cloned online stores without needing to pay for a different plan.

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2. API Access:

When you move to Shopify Plus you will have more accessibility to API integration. This type of feature is highly valuable for merchants that sell high volumes of products by connecting to third-party systems like ERP. Further, Shopify Plus offers an increased API limit at the migration time to quickly perform the process.

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3. Bandwidth:

You get unlimited bandwidth with Shopify Plus. Hence, you can be sure that your platform can handle high fluctuations in traffic effectively. With Shopify Plus, you will get an impressive storage capacity of 200 TB.

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Why should you upgrade from Shopify to Shopify Plus?

One of the best reasons to upgrade from Shopify to Shopify Plus is to enjoy greater personalization on your online store that can fulfill all your business needs effectively. Although you will have to pay a little extra, the advantages greatly outweigh the fee.

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1. 24/7 customer support

As an owner of an internationally successful business, immediate support access becomes crucial for you. Shopify provides a 24/7 support team, especially for Shopify Plus users. A dedicated team will help you resolve any issue, 7 days a week, without making you wait.

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2. Personalized checkout experience

Customization becomes crucial when it comes to your checkout page as that is the last leg of sales conversion. In Shopify, users were faced with several limitations with regards to change; Shopify Plus provides a better customization facility. Shopify Plus allows you to offer a personalized checkout experience for specific customers by offering them multiple payment alternatives for expedited checkout. In your upgraded store, you are able to offer Amazon pay, Apple pay, Shopify pay, and Google pay to your customers. Needless to say, a broad payment option can increase your conversion rates significantly as well as positively affect customer retention.

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3. Enjoy the advantages of flash sales, scheduled campaigns, and product releases

When you move to Shopify Plus, you will get the facility of your own launchpad. It is a scheduling tool on your admin page that enables you to automate and schedule modifications and multiple events to your store. Hence, you will be able to conduct more productive promotions and sales campaigns, schedule appropriate theme changes, visibility coupons, discounts, and more. With the help of the launchpad, you can easily redefine starting and ending points of any campaigns and promotions for your store.

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4. Automatic discounts facilities

Shopify users are unable to create strategic dynamics sales and discounts. However, Shopify Plus users get to enjoy all of these benefits.

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5. Script editor tool

Shopify Plus users exclusively get to take advantage of the script editor tool by the company. The tool enables you to automate the process of adding discounts to products in the cart, timely publish and unpublish the sales offers. The script tool uses Ruby programming language to write a script enabling you to customize product prices and properties. This way, you can easily keep up with the latest e-commerce trends.

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6. Carry out sales in multiple channels

With the increase in the number of digital users, e-commerce stores get exposure to a wider volume of customers. The provides marketers with an opportunity to showcase their products to the platforms where their potential customers are already present. In fact, a percentage of your potential customers must already be spending their time on a few of these channels.

Making your business available in different marketplaces, including Amazon and eBay, is crucial for your business growth. Other channels, including social networking sites like Facebook, Instagram, and Pinterest and messaging applications like WhatsApp and Messenger, will help you to boost your conversion rates.

Shopify Plus is inherently compatible with all of these channels, as mentioned earlier. It helps you to monitor your sales through numerous sales channels by a single backend. Won't you agree it's the most efficient way to expand your business reach?

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7. Make your mark in the international market

As discussed earlier, multi-currency and clone stores’ facility helps you to scale up your business in foreign markets. With the provision of expansion stores by Shopify Plus, you can serve your international local markets. By giving your foreign consumers information about your products that they are seeking in their native language, you provide them with the best purchasing experience.

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8. Technical benefits

The extensive access to API by Shopify Plus enables high-performing online stores to link their business with third-party applications effectively. By doing so, you will get updated insights that will be valuable for you to understand your customers and business needs better. Additionally, Shopify Plus users can build custom solutions when they do not have access to any applications that can solve said issues.

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When should you upgrade from Shopify to Shopify Plus?

Understanding when your business needs are greater than your existing Shopify plan can be a complicated task. Firstly, figure out what is not serving your business anymore. It could be slow processing of orders, stores crashing due to high traffic, etc. In addition to this, if the expenditure for IT consultation, transaction fees, and maintenance becomes too much for you to handle, it is probably time for you to shift from Shopify to Shopify Plus.

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Hopefully, now you can make that decision to upgrade from Shopify to Shopify Plus with confidence. If you are following the right sales tactics, your business is bound to grow, and it's your responsibility to let it flourish over time. So upgrade to Shopify Plus and let your business reach the peak of its success.