Effortlessly tailor your store using your native theme sections and theme editor—no messy code or extra templates needed. With Context, your store always looks just as you designed it. Context dynamically updates your existing sections based on customer segmentation rules, ensuring each visitor sees the most relevant content. Simply create content variations, set your rules, and let Context do the rest in real-time.

Context is a no-code, real-time personalization and merchandising platform.Context automatically turns NATIVE theme sections into areas of personalization.Show/hide theme sections based on customer segment or audience.Enable A/B testing and track performance with data-driven insights.Rules include customer segments, UTM, location, referrer, date range, & weather.