Going through customer data is usually dull - inundated with clickthroughs, conversion charts, and a host of complex terminologies. It’s no surprise that big data gets a bad rap. With Dumb Reports, we’re trying to make data fun. The idea is not to get you more conversions: but to help you know your customers’ silly habits, their unusual purchase patterns, and more unique but not-really-important stuff. For example: * David likes to shop on weekends, while Nora always purchases on...