Fulcrum allows e-commerce businesses to understand every user's behavior and target them with personalized experiences. With Fulcrum, you can A/B test and granularly measure the impact of each personalized experience on sales. Fulcrum is built for ease of use and our support team is there with you every step of the way to help you get the most out of the platform.

Analyze your first-party data and website activityCreate actionable user segments based on real-time website behaviorTarget user segments with “in-the-moment” personalized experiencesBuild custom recommendation engines for your diverse product lineA/B test and measure performance increases across all your KPI’s