The Happy Birthday app is a subtle loyalty program used to celebrate every customer's birthday with a personalised email and optional discount. It provides businesses with crucial zero-party data, which can be leveraged for targeted marketing campaigns and deeper customer insights. A birthday email is a way for Shopify stores of all sizes to deepen customer relationships, enhance retention and personalise marketing efforts, all while celebrating each customer's most personal day of the year.

An end-to-end birthday marketing campaign with minimum ongoing effortA subtle, cost-effective loyalty program for Shopify merchants of any sizePowering relational eCommerce through birthday collection - via SMSBump and moreFoster a continuous cycle of engagement and insight by sending birthday emailsFoster a continuous cycle of engagement and insight by sending birthday emails