B2B Wholesale members-only
For B2B business or privacy purpose, you want to grant page access to members only. Then, it is natural to require visitors to login first.
Control Visibility & Prices
Lock all of the website from non-logged-in users but certain pages. Login to see Prices for specific customer tags
Increase User Signup
If customers have not had registered accounts, they are likely to create new ones. You can DISABLE CUSTOMER REGISTRATION easily with a click