With a few clicks you can start streaming your valuable ecommerce and website behavior data to the Optimizely Data Platform, a customer data platform built by Optimizely. Centralize your ecommerce data with data from other popular apps to create rich customer profiles to activate with segments, reporting, and built-in data science. Power your Optimizely experimentation program with ODP segments for targeted experimentation that moves the needle on key steps in the buyer journey!

Easily integrate your store with ODP with a few clicksImmediately start building powerful customer segments for activationTake advantage of auto-generated customer insights and observations data science