Shopify Forms lets you easily add a lead capture form to your store, so you can connect with potential customers and convert them into lifelong fans. Collect information with pop-ups, overlays, or in-line forms. Add colors and images to your form, and customize messaging, discounts, and more. Collect the data you need, from email to phone number to custom metafields. Shop users can even save discounts you offer for later. Analyze performance metrics to learn and improve.

Capture leads with pop ups and in-line forms, and tag new customersCustomize forms with text, images, metafields, discounts, and triggersCapture wholesale leads with customizable account request formsBoost conversions among 100M+ Shop users, automaticallyStore, segment, and leverage customer data—all within a secure platform