WAX is a WhatsApp marketing platform based in France, designed to help Shopify merchants drive sales and retention through conversational marketing. With 95% open rates and 50% response rates, WAX turns WhatsApp into a high-performing channel with +15% incremental revenue. WAX helps you deploy the perfect use cases for your business: recover abandoned carts, send back-in-stock alerts, re-engage customers with post-purchase flows — all while staying GDPR-compliant.

Create engaging marketing campaigns easily and send them at the right timeBuild automated customer journeys thanks to our conversational flow builderChat seamlessly with customers and link your inbox to support toolsTrack performance and optimize the results of your campaigns and automations