Diff, a VML Company - Specializing in the Creative and Complex

About

Business description

Diff powers Shopify’s top-performing stores with 12+ years of experience & 900+ projects. Experts in custom solutions, complex integrations, and B2B+D2C strategies, we help brands scale efficiently, optimize operations, & deliver exceptional customer experiences.

To create a premium e-commerce experience for Lionsgate, we designed a flexible platform to showcase exclusive merchandise and engage fans through storytelling. Modular templates tailored to each film ensure unique presentations, while a future-proof architecture supports growth. Features like pre-orders, stock alerts, and notifications foster excitement.

Site: https://lionsgatelimited.com

Boll & Branch, the first Fair Trade USA-certified organic cotton bedding brand, needed to scale rapidly amid surging demand. Managing made-to-order and warehoused goods, they required robust infrastructure for headless storefronts and retail partnerships. Diff’s ERP integration optimized operations, driving a 430% revenue increase and surpassing $100M.

Site: https://www.bollandbranch.com

To enhance Gorjana's mobile-first, user-centric website and integrate in-store experiences, Diff developed an omni-channel solution to boost conversion, AOV, and luxury jewelry sales. UX workshops led to a redesign with features like "Shop the Look," curated PDPs, and robust search. The result: a seamless shopping experience with higher engagement. 

Site: https://www.gorjana.com

Diff led Giant Tiger’s largest transformation, replatforming to Shopify and replacing the end-to-end stack. Middleware introduced solutions for BOPIS, geo-localization, in-store pickup, pick & pack operations, and shipping integration. This modernization improved operations and customer experience, redefining discount retail. 

Site: https://www.gianttiger.com

Sakara Life, a leader in plant-based meal delivery, needed a system to support growth, personalized plans, and flexible scheduling. Diff transformed them into a $150M/year subscription powerhouse, increasing subscribers by 233% and achieving 26x revenue growth with Shopify API integrations and nationwide scalability. 

Site: https://www.sakara.com

RUDSAK faced challenges with omnichannel order management, causing stock issues and customer dissatisfaction. Diff developed a custom OMS integrating Microsoft AX for efficient inventory across 23 stores. This streamlined shopping experience and operations, reducing delayed orders by 53%, saving labor costs, and significantly improving customer satisfaction.

Site: https://rudsak.com/