GoodKarma

About

Business description

We are the creative and growth partner of fast-growing brands.

Our expertise is finding the perfect balance between optimising for brand and performance. This approach allows us to expertly serve our niche of fashion, beauty, lifestyle and home and living brands.

We helped Stanley launch in Europe from zero awareness to a household name. Through a holistic strategy—covering acquisition, conversion, and retention—we built hype for the viral Quencher with localized content, sold out 50+ launches, and grew six‑figure waitlists. Today, we run campaigns across 10 European markets, driving consistent growth.

For Anna + Nina, we take a holistic approach to ecommerce and growth, combining Meta, TikTok, and Google Ads with creative strategy, conversion rate optimisation and Shopify design and development. From optimising the full customer journey to scaling performance campaigns, we ensure every touchpoint works together to drive growth and maximise conversions.

For Filling Pieces, we’re building a creative-led performance marketing strategy. By pairing data-driven media buying with bold, social-first content, we ensure every ad resonates and converts. Our focus: scaling Meta and TikTok campaigns while testing fresh creative angles that stay true to the brand’s identity.

For Colourful Rebel, we led a full migration from WooCommerce to Shopify Plus, modernising their platform for scale. Since then, we’ve rolled out ongoing conversion rate and site speed optimisations, improving UX and performance across the store. Our work ensures faster and more intuitive shopping, setting Colourful Rebel up for long-term growth.

For Blundstone, we delivered a full-service solution starting with a complex migration from WooCommerce to Shopify, integrated with ITSperfect and a fully redesigned site. The new platform features enhanced sizing guidance to reduce returns and enhance the user experience. Alongside this, we run Meta and TikTok ads, email marketing, and creative strategy to drive growth across multiple channels.

Partnering with Stieglitz, we combined bold design, Shopify development, and automated email marketing to fuel growth. Our approach boosted email revenue by +392%, improved site conversion by 19% YOY, and reduced operational workload by 30%, while keeping the Stieg-feeling alive across every customer touchpoint.