MARCA Media

About

Business description

Our average conversion rate is >4% across 25 stores.

Our ecom sites are industry leading. Our background in behavioural economics allows us to curate ideal customer flows that guide users through the purchasing journey and maximise conversions.

For FYNE, we spearheaded a comprehensive digital overhaul, starting with rebuilding their Shopify store to enhance performance and user experience. Additionally, we crafted a dedicated mobile app, extending their reach to customers on the go. Leveraging Shopify collaborations and advanced sales strategies like bundles, cross-sells, and upsells, we optimized their revenue potential.

A fresh new theme installation, with custom development for loyalty, order tracking and visual amendments. Seeing an impressive 55% increase in conversion rate in month 2.

We redesigned the site for improved UX, separating B2B and D2B channels for targeted marketing. Klaviyo automations streamlined communication, while a gated content area drove lead generation. We developed a user-friendly bundle tool for admins, simplifying inventory management. These changes improved functionality and provided accurate D2C metrics.