McBride Digital

About

Business description

We work with Shopify store owners on everything from store builds and optimisation to ongoing support — taking care of the work that keeps a store running smoothly so business owners can stay focused on their priorities.

This store was running on an aging theme with code so outdated it was no longer supported—causing storefront elements to break. The smartest move? A complete theme transition for long-term stability. With the update came a sleek new design, enhanced filtering, and custom layouts tailored to their brand’s needs. In less than six weeks, they were fully optimized and ready to dominate Black Friday.

FabüWellness launched in 2022 and quickly became a leader in functional mushroom supplements. With six targeted products, each required a custom template to highlight its unique benefits. To strengthen brand presence, their blog and podcast were seamlessly integrated, creating a holistic shopping experience that educates and converts customers.

Katherine’s original website was a simple brochure, allowing brides and teens to browse formalwear before booking an in-store appointment. With her new Shopify store, customers can now purchase directly online. We created custom templates to showcase different product categories, expanded the range to include accessories, and integrated a booking system.

In 2020, as bars and restaurants shut down, Pascal faced a major challenge—his wine business relied on restaurant sales. With people stuck at home, the demand for direct-to-consumer sales soared. His WordPress site wasn’t built for this shift, so we migrated him to Shopify, transforming his business. The move dramatically increased B2C sales, allowing his brand to not just survive, but thrive.