Parkfield Commerce

About

Business description

We help ambitious brands pivot to D2C and scale their revenue. Get absolutely everything you need to sell directly to your customers, including growth consulting, marketing, and award-winning store design to increase conversions and boost ROI.

As the Kulani Kinis brand grew in popularity, the company's outdated website couldn’t deliver the exceptional user experience its founders envisioned. Parkfield developed a style-centric, mobile-first Shopify store that positions Kulani Kinis as a major player in women's swimwear. Its monthly sales now approach $1M with $0 advertising spend, and nearly half of all shoppers are repeat customers.

With an outdated online store built on decades-old technology, igourmet needed to future-proof its business by moving to a better platform. Parkfield migrated the entire catalog to a reimagined Shopify storefront and set up a conversion-driving tech stack to match. The result was a 30% increase in conversions just in time for the holidays, during which igourmet exceeded sales targets by 22%.

When COVID-19 pushed big-name jewelry brands into the D2C space, Netaya needed to act quickly to scale up its efforts. We designed a completely new online store that's laser-focused on attracting new D2C buyers and implemented applications to drive repeat purchases, boost cart sizes and win brand evangelists. We're proud to report a 73% increase in new traffic and a 7% reduction in bounce rate.

Excel's customers are artists and craftsmen, but their dated website was anything but creative. The brand turned to us to build a customer experience that spotlights not just their products, but the amazing things you can do with them. We designed a fully interactive online store that helps customers find the perfect blade to create their masterpiece--and boosted conversions 25% in the process. 

Storied swimwear brand Anne Cole needed a dedicated eCommerce platform that would appeal to a tech-savvy audience and reduce its dependence on big-box retailers. After a deep assessment of the brand's rich history and current tech needs, Parkfield created an image-driven online storefront that pays homage to Anne Cole's legacy while delivering a fast and flawless experience for the modern shopper.