PRAESENS

About

Business description

PRAESENS partners with leading brands to build high-performance, custom Shopify experiences. We specialize in headless commerce, custom themes, and complex integrations, helping innovative companies scale globally.

We launched Away's eCommerce website in 2015, helping establish the brand as a leader in luggage and travel accessories. Since then, we’ve collaborated closely with the Away team, continuously evolving their Shopify-powered storefront to enhance performance, scalability, and user experience.

We built Billie’s first website as a Shopify theme with ReCharge subscriptions. Later, collaborating with their in-house team, we refactored it into a headless platform, seamlessly integrating subscription management with dynamic marketing content for a smoother user experience.

We led Proenza Schouler’s replatforming to Shopify, completing the transition in 2023. A renowned New York-based luxury fashion brand, Proenza Schouler blends craftsmanship with contemporary design. Since the replatform, we’ve collaborated with their team to refine functionality, optimize international sales, and support multiple warehouses and markets.

We’ve been collaborating with Chylak, a Polish leather accessories brand launched in 2014, on ongoing design and development enhancements. Known for its chic, influencer-favorite handbags, Chylak blends timeless elegance with accessibility. Our work ensures a seamless eCommerce experience, continuously refining the site’s functionality and user experience.

We developed Alex Mill’s Shopify theme in 2018 and have been closely collaborating with the brand ever since. Known for its timeless, effortlessly stylish clothing, Alex Mill blends classic design with modern essentials. Our ongoing partnership focuses on refining the eCommerce experience, optimizing performance, and evolving the site to support the brand’s growth.

We helped launch Charmspring, a brand specializing in personalized routine boards for kids, in 2024. We developed a custom Shopify theme featuring rich animations and a complex product customizer. The project included building a custom Rust Function to handle the intricate product setup, ensuring a seamless and interactive user experience.