The Tourmaline Agency

About

Business description

The Tourmaline Agency (formerly K&J Productions) is a boutique studio that thrives on creating high-converting websites that tell your story and align with your goals. Shopify Expert since 2012. Forging long-term client relationships and creating sustained growth.

We worked closely with the Tubby Todd team to develop a beautiful, easy-to-use, responsive, and optimized e-commerce site based on their provided InVision design. We custom coded Theme Settings and leveraged custom fields to enable easily adaptable advanced page layouts and data entry to empower the TT team to update their site independently.

Our role for this project included designing the site to be easily shop-able while clearly conveying the Emile Henry brand. Taking a thoughtful approach to data organization, we migrated the Emile Henry product catalogue over to Shopify and set up the backend to be simple for new additions in the future. 

Specialized features include story-driven product pages and a custom mega menu with images.

We migrated Laura Hooper Calligraphy from WordPress to Shopify. The beautiful theme is a custom build based on a provided wireframe. Special features for this project include a customized collection display, integration with LHC's online course software, a custom cart drawer, and optional upsell options.