Zero Gravity Communications LLP

About

Business description

Zero Gravity Communications is the leading Branding and Digital Marketing Agency in Ahmedabad. Since our inception in 2014, we have been committed to offering our esteemed clients the best digital branding services. 

Zeel Raincoats intended to break through the individual style statements and differences by portraying themselves as the centre of fashionable monsoon wear during the Rainy season on Digital Media, leveraging their brand affinity with the target audience. They wanted to be there for their ideal consumer at the right time and at the right place with highly relevant and personalised notifications.

How does a legacy brand with three decades of trust and over 80+ stores in 40+ cities across India reinvent itself in the digital age? With a cluttered digital market space, JadeBlue needed to make a bold entrance online and reaffirm its position as the ultimate destination for men’s fashion. 

Britannia wanted to launch a new product – Britannia Croissant. For that, they wanted to do a digital launch across all platforms. The objective was to create a unique platform-specific digital strategy. They wanted to create a unique positioning of ‘Don’t Dare Compare’ that creates curiosity which leads to conversation and product awareness.