Kanishka Rawat
Articles by Kanishka Rawat
Product Bundling, Cross-Selling and Upselling: The D2C Guide for Diwali 2026
It’s that time of the year again! Diwali is around the corner, and suddenly, everyone’s shopping list seems to have grown. New phones, better TVs, shoes, cookware, things for the house that nobody needed in September but somehow need now. Festive discounts have a way of doing that. So do relatives who casually ask if you’re planning to upgrade your old sofa. And then begins the familiar routine. Shoppers Google a few options, scroll through Instagram, open Amazon or Flipkart, compare products
Beyond the Discount: How E-commerce Brands Can Maximise BFCM Orders
BFCM is the time when shoppers are already in a buying mindset.Brands can use this opportunity to make the shopping experience more relevant and valuable. During BFCM 2025, Shopify merchants generated $14.6 billion in global sales, up 27% from the previous year. More than 81 million customers purchased from Shopify-powered brands, while the average cart price stood at $114.70. For e-commerce brands, this creates a valuable window of high purchase intent.The question is what happens after shopp
The Ultimate BFCM Readiness Checklist You Need
Black Friday and Cyber Monday can turn a regular weekend into one of the busiest periods of the year for ecommerce brands. In 2025, Shopify merchants generated $14.6 billion in sales during BFCM, a 27% increase from the previous year. More than 94,900 merchants also recorded their highest-selling day ever on Shopify. For a D2C brand, these numbers come with a less glamorous reality: when demand rises sharply, small gaps in your store can become very expensive problems. A slow product page, an