Kanishka Rawat
Articles by Kanishka Rawat
Beyond the Discount: How E-commerce Brands Can Maximise BFCM Orders
BFCM is the time when shoppers are already in a buying mindset.Brands can use this opportunity to make the shopping experience more relevant and valuable. During BFCM 2025, Shopify merchants generated $14.6 billion in global sales, up 27% from the previous year. More than 81 million customers purchased from Shopify-powered brands, while the average cart price stood at $114.70. For e-commerce brands, this creates a valuable window of high purchase intent.The question is what happens after shopp
The Ultimate BFCM Readiness Checklist You Need
Black Friday and Cyber Monday can turn a regular weekend into one of the busiest periods of the year for ecommerce brands. In 2025, Shopify merchants generated $14.6 billion in sales during BFCM, a 27% increase from the previous year. More than 94,900 merchants also recorded their highest-selling day ever on Shopify. For a D2C brand, these numbers come with a less glamorous reality: when demand rises sharply, small gaps in your store can become very expensive problems. A slow product page, an