Vikram Singh

From “Customers Also Bought” to Intent-Led Commerce: The 2027 Shift

Imagine every Shopify store as a vast, magical library. The librarian, our traditional recommendation engine, had to sift through enormous spreadsheets of numbers to figure out what a shopper might want next. Had they bought a blue shirt? Which products had they clicked on? What did other shoppers with similar histories buy? The system relied on patterns in past behaviour to make its next best guess. Making these predictions required complex mathematical models and multiple systems working toge