How Can On-Site Personalization Help the Consumer Electronics and Home Appliance Industry?

The disruptions caused by COVID-19 have shaken the business world and raised the bar for enterprises to create personalized experiences. Studies reveal that 71% of customers expect companies to deliver personalized and meaningful interactions.

The consumer electronics and home appliances industry is no different.

A recent study states that 53% of customers start their shopping journey online before making an in-store purchase. With the consumer electronics industry set to grow by a staggering rate of 76.02% from 2017 to 2025, companies need to level up their digital strategies to attract and retain customers.

One of the best ways to do that is through on-site personalization. However**, personalization in the e-commerce** industry isn't a short-term tactic. It is meant to help you build a seamless and unique experience for each visitor that visits your website.

To this end, let's explore on-site personalization and how it can impact your consumer electronics business in the future!

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What is On-Site Personalization, and How is it Different from Customization?

Before we move on to the benefits of on-site personalization for your business, it is crucial to understand the meaning of the term first.

In a nutshell, on-site personalization is a strategy for e-commerce companies to create unique experiences for website visitors. At the core of this kind of personalization is data. It is based on their shopping behavior, including past searches, interests, and demographics.

For instance, when customers visit your site, they will see appliances in the recommendations that address their needs and interests. They will already get things they want to see, making their shopping experience highly personalized and pleasant.

Case in point: 91% of customers prefer buying from a brand that offers them personalized recommendations.

It is a common notion for businesses to confuse personalization with customization. While they may sound similar to many, they are different. Real-time personalization is a strategy deployed by brands to craft an individualized web experience for website visitors. On the other hand, customizations are controlled by users. They can configure website settings to suit their interests and needs.

Now that we've got some context, let's move on to how the consumer electronics and home appliances industry can benefit from applying this strategy.

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5 Benefits of Using On-Site Personalizations for Your Consumer Electronics Business

The COVID-19 pandemic and geo-political conflicts have accelerated digital transformation worldwide. The rate of change and advancement may seem startling, but big players like Amazon, Apple, Samsung, and Sony have already created strategies that give their online marketplace a competitive edge.

Here are the top benefits of using on-site personalization and the latest e-commerce personalization trends you can use to boost your consumer electronics business:

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1. Convert Website Visitors to Customers

If your business is attracting users, you may feel elevated. But a high number of website visitors does not mean high conversions.

The e-commerce industry reports 2.86% as the average conversion rate. This means that there is room for consumer electronics businesses to improve their conversion rates.

Conversions don't happen automatically. You need to prioritize them and put relevant strategies in place. Marketers love using on-site personalization to boost conversion rates. Here's how:

• Improving Landing Pages: There are some digital touchpoints, such as landing pages, that scream for personalization. For instance, you can showcase relevant products to users that they were recently searching for and reduce the number of steps for the checkout process.
• Optimize CTAs: The best way to convert users is by showing them relevant CTAs, offers, and discounts. If a customer is searching for an offer on a particular home appliance, you can display promotional codes to push them towards conversion.
• Adding Live Support: Another e-commerce personalization trend is the addition of chatbots. With live support, customers can get the information they need in seconds to make informed decisions.

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2. Improve Customer Loyalty

The founder of Amazon, Jeff Bezos, has often stated, "If you want 20 million customers, you need to build 20 million online stores."

The digital world is different from the brick-and-mortar world. While in-store electronic purchases have executives helping the customer, the digital world can get lonely for the customers to navigate. Furthermore, customers get millions of brand offers and messages, all vying for their attention.

This means that you should pay more attention to building engaging customer relationships. On-site personalization is one of the best ways to do this.

Adding relevant pop-ups, sending loyalty programs to your customer's inbox, educating your consumers, etc., are just a few ways to increase customer loyalty. Creating tailored offerings based on customer data is the best way to improve customer loyalty.

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3. Understanding Your Customers

Creating personalized shopping experiences is beneficial in understanding your customers and cutting operational expenses.

Many e-commerce businesses, especially the home appliances industry, lose millions due to overstocked items. These dead stock items also generate waste, impacting our environment.

Through personalized experiences, you can accurately understand what your customer wants and create strategies for better inventory management.

When you know your customer, especially their spending and consumption patterns, you can reduce your operational expenses and build a lasting impression.

With data, you can also segment your audience to try different versions of your website and generate better upselling and cross-selling opportunities.

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4. Let Your Sales Team Focus on Other Crucial Things

Sales professionals have to do a lot of things to do apart from follow-ups.

In a survey, 80% of customers say they are only scanning emails. So, if your sales team is constantly trying to reach prospective customers through messages and emails but not getting any results, on-site personalization can help.

Here's how this can happen:

• Relevant Product Recommendations: We have talked about this before. But it is a fact that 76% of customers get frustrated when companies fail to deliver personalized interactions. When you put better product recommendations and offers on your sites for individual users, they can immediately make the right decision, saving your sales team's time.
• Better Follow-Ups: It is common for sales emails to end up in the spam folder. This may be happening with your sales team currently. By building personalization in your flow, you can segregate users into categories and send them relevant follow-up emails accordingly.
• Proper Tracking: The best thing about selling electronic products online is that you have trackable metrics and KPIs that can help you gauge where your sales tactics are going wrong.

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5. Boosting Brand Affinity Through Personalized Content

A recent study states that 74% of customers believe in brands that make them feel valued and understood. Although offers and discounts are efficient conversion tactics, your customers want you to go beyond.

Brands that can genuinely convey their messages and empathy are more attractive to consumers. They feel deeper connections towards such brands, ultimately boosting brand affinity.

The quickest way to achieve brand affinity? Through personalized content, of course!

Personalization allows brands to curate impactful content that engages users. Not all content is relevant for everyone in your database.

Today, 79% of customers want to watch videos to learn about a product instead of reading text on a page. By segregating your audience and curating dynamic video and audio content for each user group, you can boost your sales funnel. The same logic goes for your ad campaigns.

Rather than dropping irrelevant content on your users, you need to factor personalized content into your customer experience strategies.

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The Bottom Line: It's Time to Integrate On-Site Personalization into Your Marketing Plan

The consumer electronic marketplace is becoming increasingly competitive. In this crowded space, tapping on-site personalization can help you make your customers feel valued. It is also a great way to reduce churn rates and create better revenue opportunities.

Tailored offerings - be it messaging, offers, or product recommendations - have become key differentiating factors for brands. Whether you are new to the digital world or looking to boost the visibility of your online electronics store, curating a personalized shopping experience will help you stand out.

Want to get started? Our experienced team at glood.ai can help. Feel free to get in touch and strike a conversation with us today.