Astha Khandelwal
A marketing enthusiast who holds experience in creating informative content around the culture of experimentation and conversion rate optimization. She has a knack for learning and loves to explore new and innovative avenues of the industry.
Articles by Astha Khandelwal
Inventory Management Isn't About Inventory Anymore In 2026
Inventory isn't an operations problem, it's a commercial driver. See how top eCommerce brands in 2026 align ad spend, personalization, and supply chain signals.
AI Is Now the Storefront. Your Website Is the Warehouse.
Traffic from AI sources to retail sites has grown by 4,700% YOY. The infrastructure is live, the protocols are shipped, and early-mover compounding has already started. Here is exactly what has changed and what to do about it.
Meta Ends Free WhatsApp Replies For Businesses, Rolls Out New AI Charges
Free customer replies on WhatsApp are going away worldwide. Starting this August and again in October, Meta will start charging businesses for messages that have cost nothing since late 2024.
Shopify DotDev 2026: The Platform Is Rebuilding For The Next Era Of Commerce
A detailed recap of Shopify DotDev 2026 covering Liquid, app analytics, Events, Functions, Catalog API, UCP, agentic commerce, and the Glood.ai angle.
The Inventory Prediction Crisis: Why 2026 is Make-or-Break for eCommerce Brands
Discover why poor inventory forecasting is hurting eCommerce brands in 2026 and how AI demand prediction reduces stockouts, excess inventory, and lost revenue.
Stop Discounting. Start Bundling: How Glood.AI Uses AI to Build Bundles That Actually Sell
Discounting kills margin. AI-powered bundling grows AOV without giving anything away. Here's how Glood.AI builds bundles that convert, without training customers to wait for a sale.
5 Ways to Use OpenClaw for D2C Marketing
The 2021 playbook is dead. Winning Shopify brands aren’t hiring more; they’re deploying smarter. Here’s how with OpenClaw.
How Glood.AI's Real-Time AI Engine Turns Shopper Behavior Into Revenue: Session by Session
Every shopper tells you exactly what they want through their behavior. Glood.AI's real-time AI engine listens and turns those signals into revenue.
eCommerce Personalization in 2026: Why Generic Experiences Are Quietly Killing Your Revenue
Generic product pages cost D2C brands hundreds of millions in lost revenue every year, and most merchants don't see the leak. Here's how AI personalization closes the gap.
How to Increase Average Order Value on Shopify - The AI Playbook
AOV doesn’t increase with discounts, it increases with relevance. This guide breaks down how AI-powered product recommendations identify what each shopper actually wants and surface the right products at the right moment to drive higher order values and sustainable revenue growth.
The Complete Guide to AI-Powered Upselling for D2C Brands
Most D2C brands get upselling wrong by relying on static offers. This guide breaks down how AI-driven upselling uses real customer behavior to deliver relevant offers at the right moment, unlocking higher conversions, increased AOV, and scalable revenue growth.