It’s that time of the year again! Diwali is around the corner, and suddenly, everyone’s shopping list seems to have grown. New phones, better TVs, shoes, cookware, things for the house that nobody needed in September but somehow need now. Festive discounts have a way of doing that. So do relatives who casually ask if you’re planning to upgrade your old sofa. And then begins the familiar routine. Shoppers Google a few options, scroll through Instagram, open Amazon or Flipkart, compare products

Black Friday and Cyber Monday can turn a regular weekend into one of the busiest periods of the year for ecommerce brands. In 2025, Shopify merchants generated $14.6 billion in sales during BFCM, a 27% increase from the previous year. More than 94,900 merchants also recorded their highest-selling day ever on Shopify. For a D2C brand, these numbers come with a less glamorous reality: when demand rises sharply, small gaps in your store can become very expensive problems. A slow product page, an

The Average Order Value accurately indicates an eCommerce store's success during BFCM. Increasing the threshold for free shipping, providing bundle deals, and offering market-beating discounts are some of the ways to outsmart your competitors. Learn five proven tips to improve your eCommerce store's

Is it possible to have your current customers remain loyal to your brand and buying more from you? Here are 5 proven tactics to increase your Average Order Value and ultimately, boost revenue quickly and effectively.