It’s that time of the year again! Diwali is around the corner, and suddenly, everyone’s shopping list seems to have grown. New phones, better TVs, shoes, cookware, things for the house that nobody needed in September but somehow need now. Festive discounts have a way of doing that. So do relatives who casually ask if you’re planning to upgrade your old sofa. And then begins the familiar routine. Shoppers Google a few options, scroll through Instagram, open Amazon or Flipkart, compare products

Imagine every Shopify store as a vast, magical library. The librarian, our traditional recommendation engine, had to sift through enormous spreadsheets of numbers to figure out what a shopper might want next. Had they bought a blue shirt? Which products had they clicked on? What did other shoppers with similar histories buy? The system relied on patterns in past behaviour to make its next best guess. Making these predictions required complex mathematical models and multiple systems working toge

BFCM is the time when shoppers are already in a buying mindset.Brands can use this opportunity to make the shopping experience more relevant and valuable. During BFCM 2025, Shopify merchants generated $14.6 billion in global sales, up 27% from the previous year. More than 81 million customers purchased from Shopify-powered brands, while the average cart price stood at $114.70. For e-commerce brands, this creates a valuable window of high purchase intent.The question is what happens after shopp

With an astronomical number of brands on the internet selling directly to customers, it is now all about striking the right connection. Learn how DTC brands have changed since the beginning, how they are likely to move forward and their impact on global e-commerce.

Prioritizing customer retention is an incredibly important part of growing a sustainable business. Find out how you can understand how loyal and satisfied your customers are, how strong your customer service is, and your areas of improvement by implementing retention strategies.

D2C brands need to focus on increasing sales by implementing better and lucrative strategies. Offering a personalized touch with enhanced customer value, D2C brands are surpassing competitors to lend an advantage to their esteemed customers.